Kim Young Joins West List Co.

We are extremely excited to bring Kim Young - formerly of Resolve to West List Co. Her abilities in the brokerage department will be a huge benefit to our clients. We continue to strive to deliver better and better service to our clients. The addition of Kim will ensure that large mailers get the best brokerage support anywhere in the industry. Kim began her career at Watts/Resolve, working for DM visionary Linda Trauzzi. Her 17 years will be a great resource to draw on for any of our brokerage business.

Welcome aboard Kim!

How does Addressed Mail work??

Today is all about what is new and cool - and is anyone else doing it. My friends now is the time to ensure that your doing programs that are guaranteed to work and have been working for over 100 years.

Direct Mail, when done correctly is the best way to grow your business. There are two types of DM, the first being addressed direct mail and the second being unaddressed ad mail. Often called 'Householder' direct mail.

Addressed Mail - Traditional Package

- This is where it all begins with your DM efforts. If you haven't done the basic format, you may be missing out on higher conversions with lower printing costs. The package consists of an envelope, a brochure, a letter, an order form(optional) and a reply envelope. The reply envelope should have your indicia on it for return.

A few thoughts to keep in mind about the envelopes. Before you start using oversized envelopes, keep in mind that the cost of postage will increase with the oversized envelope. If you haven't tried the traditional format - don't just do what the printer/lettershop suggests. This isn't going to guarantee increased customer acquisition.

Are you going to use a lot of color? It will definitely increase your costs - but it is important to have some color/colour in the piece.

Ted Rogers - A great Canadian

I worked for Ted in what most would call Middle Management for 9 years. I shook his hand once. And watch him stand so close to BBQ at a company get together, that I would swear his synthetic suit was melting. Until his final days he took a brown paper bag lunch everyday. He never bought new clothing - and you could still catch him wearing the John Stockton high cut Adidas shorts every now and then. (True Story)

He was a true capitalist and a true Canadian. Think about how much Bell would be charging for your cellular minutes if there wasn't a better solution? Same thing with Cable and Internet. He saved Maclean Hunter from bankruptcy and kept alive Chatelaine, Macleans and many other mags that would have been discontinued if he hadn't agreed to fund their existence. A lot of this is considered Canadiana - He gave alot more than he took.