Expected click and open rates for Email Blasts

A question that we seem to get alot in regards to email marketing is what kind of open rates we should expect with our email blast. Also, what is a good range and how do we determine if it is successful. Here are some rules to live by to help you determine the success of your next email program. For B2B email marketing the open rates are often lower than consumer blasts. An average open rate will be 10-18%, anywhere in this range should be thought of as successful. If it is lower you may want to work harder to target the right individuals. Business to Consumer email broadcasts are often higher on the open rates, usually 15-25%. The challenge with consumers is on the conversions. Consumers have become very guarded with their information and as a result will not respond to even the most intriguing offers. Consumers focused emails work best to create buzz for an event, send out a printable coupon or just communicate with a niche.

A business contact is often less likely to be sent spam. Hotmail, Yahoo and MSN accounts are often the most likely to be spammed. This makes it difficult to get through the gate keepers and present your offer as a trustworthy individual.

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How does Addressed Mail work??

Today is all about what is new and cool - and is anyone else doing it. My friends now is the time to ensure that your doing programs that are guaranteed to work and have been working for over 100 years.

Direct Mail, when done correctly is the best way to grow your business. There are two types of DM, the first being addressed direct mail and the second being unaddressed ad mail. Often called 'Householder' direct mail.

Addressed Mail - Traditional Package

- This is where it all begins with your DM efforts. If you haven't done the basic format, you may be missing out on higher conversions with lower printing costs. The package consists of an envelope, a brochure, a letter, an order form(optional) and a reply envelope. The reply envelope should have your indicia on it for return.

A few thoughts to keep in mind about the envelopes. Before you start using oversized envelopes, keep in mind that the cost of postage will increase with the oversized envelope. If you haven't tried the traditional format - don't just do what the printer/lettershop suggests. This isn't going to guarantee increased customer acquisition.

Are you going to use a lot of color? It will definitely increase your costs - but it is important to have some color/colour in the piece.

Guide to Finding a DM Print Provider

Here is an extensive list of DM Print Companies. As we get asked numerous times who can help with printing and getting a mail-piece in the mail. Here is a list of DM Providers for you consideration.

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  Basset Direct - www.bassetdirect.ca
  


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  Custom Data Imaging - www.customedataimaging.com
  


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  DataCore Mail Management - www.datacore-resource.com
  


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  DM Graphics - www.dmgraphics.com
  


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  Embassy Digital - www.embassydigital.com
  


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  Essence Group - www.essencegroup.com
  


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  The Helicopter Group - www.thehelicoptergroup.com
  


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  Pentagon Graphics - www.pentagon.ca
  


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  Pitney Bowes PostLinx - www.postlinx.com
  


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  Russell House Marketing - www.RussellHouse.ca