www.westlists.com - new site is launched

Hey Guys,

Give us your feedback on the new site.

Lots of work went into it. But we can always use constructive advice.

www.WestLists.com

Thanks,

T

InfoCanada on the block - Along with InfoGroup

It appaars that InfoGroup - Database Marketing powerhouse that most DM professionals are familiar with has been getting ready to receive offers for their business.

In a recent article - it was discovered that 33 groups had requested access to the books in order to make an offer for the business.

InfoGroup has purchased many of their competitors in recent years - they now have Walter Karl, YesMail, Edith Roman as part of there stable.

Canadian Consumer Mailing Lists

The challenge to get more out of your mailings has never been greater. The debate over whether to us Addressed or Unaddressed Admail still rages. Canada Post seems to be moving ahead. Addressed admail will outperform Unaddressed day in and day out.

As a huge proponent of Addressed admail - marketers have gotten lazier than ever. The lure of unaddressed admail has created shift from marketers being niche and message specific; to pushing out far and wide their message to any and all who will listen.

Examples of Lazy marketing used by Unaddressed Admail -
Condo/Apartment Dwellers don't need Roofing/Reno services
Single Men don't need Feminine products

The open and recognition rates for Addressed Admail are much higher than Unaddressed. Marketers need to ensure more of their pieces get openned.

Consumer Lists - Residential

Job Risk and Income Risk Analytics

West List Co. is proud announce a new marketing partnership with Scorelogix.

Scorelogix, a pioneer in job risk and income risk analytics, Income Stability Score™ (ISS) and segmentation grades derived from our Job Security Index (JSI), and the Local Economic Health Index (LEHI), and the JSI, LEHI and Unemployment Risk for your reference. Their prospect scores and segmentation grades are very useful to marketers who want lists that reflect the economic characteristics of their lists’ members. Using their score and grades individuals, from those with the financial ability to purchase goods and services to those with essential needs such as catastrophic health insurance or mortgage assistance can all be targeted more effectively.

The kind of value enhancement they offer is even more important today, when purchasing capacity is down, and should be a real asset that can only enhance lists and improve ROI.

We are excited about what Scorelogix will bring to some of our larger mailers and will continue to present them at every opportunity. If you have any questions or would like to review how this may benefit you, please give me a call.

Regards,

Troy

Green Tips for Marketers

As we all know, it's really important to protect the environment. Here are some great tips from the CMA.

http://www.the-cma.org/?WCE=C=32|K=s227458

DNC - Do Not Call to easily accessible

For years now Canadians have been eagerly awaiting the dnc or do not call list. Having had numerous evenings interrupted by a nice gentleman inquiring if I need a way weight loss solution or if I would like to subscribe to a newspaper? So the dnc has been a welcome coming for my household or so I thought. Recent tv reports detailing the ease
that nefarious individuals can download all the people wishing to not receive telemarketing calls and use it for their own marketing. Has created a dangerous loophole for everyone involved with the dnc and all the people who have signed up to hopefully prevent the unwanted phone calls. The ease of pulling down what is essentially an excellent target audience list, is far to easy and needs to be addressed.

As we all know, the people who are being pestered by so many calls are the ones who have responded and therefore qualifying them for future offers or calls. The biggest issue is how to prevent just anyone from gaining access to this information. It is after-all something that all telemarketing list owners should have access to make it effective. The distribution of this list is incredibly easy – in a recent Global News Story, I watched as the reporter using his credit card was able to download the entire Ontario list.

This situation must be addressed.

www.westlists.com

Adwords Tips from the pros

The current economy has been tough on businesses and customers alike, and it can be a lot harder these days to connect with more price-conscious customers. To reach these customers, our internal team of AdWords optimizers has come up with 6 tactics that will help your AdWords campaigns be more relevant to your customers.



1. Focus your ads on low prices and savings.

2. Use value-related keywords.

3. Make sure your ad groups are targeted and relevant.

4. Don't waste money on irrelevant clicks.

5. Make it easy for customers to buy.

6. Focus your money on your high-performers.



You can read more about each of these tips including examples and instructions at www.google.com/adwords/tactics and you can also view these tactics in a pdf format at www.google.com/adwords/tactics/top_tactics.pdf. We hope these tactics will help you continue to see good returns from your AdWords investment.


Posted by Amanda Kelly, Inside AdWords crew