Data Mining - Path to Riches

Are you maximizing your data? Do you know what your data is worth to you and your operations?? Most business have spent the last few years, diligently compiling data and unfortunately this is where it ends. I am not going to recommend a particular software or provider as I sometimes. What I am going to do is suggest that you look at your list of past customers and start asking questions like> What commonalities do these groups have? Are there other services that we offer that may make sense for this group? What more can give them that we are not currently.

This is such a huge part of my business - I am confident that any time you put into this will come back to you 10 fold.

Hyper Segmentation in Social Network Marketing

The advent of social networks like MySpace, Facebook and LinkedIn has brought with it the incredible power to segment the audience you want to reach and do so at a price not offered on such a wide scale. These new offers include geo, income, age, sex, groups and interests; to name just a few. What this means in layment terms is that if you want to reach 40+ mothers in Portland, Oregon, who make like to cook. MySpace.com could be the place for you.

Things to remember on this side of things is that with each slice of the pie, it becomes a little bit smaller. This makes getting enough impressions a challenge for programs to have the desired effects. But as our knowledge of online users grows, this will increase the audiences for all offers. Now true this isn't a traditional DM offer, but I think it is increasingly part of the DIRECT side of our business.

Keep learning and Keep Reading.

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