Direct Mail - Direct Media Database

Many of the large mailers that work with West List Co. have started using/pulling records from a collective database. The advantages of this list are

1. Cut down on merge purge costs as the data has already been run for you.
2. Opportunities to test smaller volumes to see if a list will work for your offer or not.
3. Lists are usually receptive to DM offers as they have been put in the database for a reason.
4. Continuations are easier - as you will know exactly what you mailed last time.

The Meritbase is another these databases. I have had much better luck with the Direct Media Database and would encourage any large B2B mailer to use it.

Regards,

www.westlists.com

Where are your leads going?? Email Management

Are you tapping your current customers to build your business? A real adventage to regular communication with your core customers is the opportunity to get referral business. Regular users of your site are your biggest fans and the best people to ask for referrals. They usually run in the same circles - the demographics that brought that customer to you will be similar for their friends and family.

Use a drip method - ask them for additional information about their concerns, challenges and needs. You may find a new opportunity arise. And you may have to look for a new supplier.

DM going mobile - Retailer to Cell Networks

As text messaging becomes increasingly prevalent in todays urban - need it now culture. Marketers are looking for ways to bring there offers to the mobile consumer. Soon, we as marketers will be able to make special offers to pedestrians as they walk past our store. This presents tremendous opportunities for success in creating a 1 to 1 offer - $0.75 off a Pizza Slice "Right Now"

Now this is probably not going to work for the larger ticket items, trips, cars and furniture. But it will work for retailers that deal in items that have a limited shelf life, pizza, burgers and fast food. The major challenge currently is dealing with the opt-in dilemma - will consumers opt-in to receive these offers.