Constant Contact Review

Having used this service for many month now - I am happy to give it my recommendation. For what its worth - the ease of using Constant Contact is great. Benefits include having a terrific newsletter template offering - which can be manipulated by even the biggest tech novice. Managing the opt outs is something that I always struggled with for keeping out those who didn't want to receive a quarterly email. Constant Contact makes it very easy as they take care of that for you. Even if you have a really large database - its better than paying a consultant to do this kind of work for you.

Web Analytics... Do we really need to spend this much??

Direct Marketers and Online Marketers have been attempting to understand exactly what works and why. In there thirst for knowledge they have been willing to pay whatever it costs to get this valuable information. There are all kinds of services available for tracking visitors and clicks. These services are a waste of money. Google provides the most simple and easy to use solution available. The amazing part is that its FREE. Yes, that's right its free. No monthly cost. Any time you interact with Google - you are adding to your level interaction with the search giant.
Everyone should have there home page linked to a Google Analytics account - just for the benefit of knowing exactly where your customers are coming from and who are your biggest referers. If 80% of your traffic is coming from one source you may want to look at ways to diversify your online presence. All it will take is for them to change a page and your business will be drastically reduced. The second advantage is the ability to know what keywords for your CPC(cost per click) programs are doing the best. Also, which natural search keywords are resulting in traffic. This can help you know what people are expecting when they get to your site.

Williams Sonoma Lists

The Specialists - manage this list - The File is extensive with terrific selects. The file brings together access of buyers from Pottery Barn, West Elm, Hold Everything and Williams-Sonoma. This group of retail outlets ensures that the mail piece would be going to prospects of taste and money. The inhouse mailers that they do ensure that the file is kept up todate. Being able to select from travel & leisure, seniors(55+), Apparel Buyers, families with children and much more. This is an impressive file and if the mailer is looking to reachhigh income style concious consumers, please consider it.