Why is there a minimum order? List Owners require a minimum
amount to cover the costs of producing the list. Often a certain manual work
is required to produce a list. Brokers also make their money on the base or
minimum and would be less likely to recommend a list with no minimum. What is
a single use rental? This is a list that gives the purchaser the right to use
the file only once.
What is a Multi-use list
The list is purchased with the permission given by the list owner to use the list on a multi-use arrangement.
How would you tell that I misused the list?
List owners seed their lists to ensure that the rented data is not misused by
the bearer. Who owns the lists? Unless the list owner gives rights to the purchaser,
the list owner always retains ownership of the list.
What is a compiled or response list?
Compiled lists
are lists put together by data compilers for the purpose of reselling the data
to B2B marketers. " Response lists are created through survey and incentive
questionnaires. Mailers use this data to reach people they would not be able
to identify otherwise. Response lists can be used for Lead lists, Consumer mailings,
and many other consumer offers.
What are the minimum costs involved in buying a list?
Depending on the targeted nature
of your list and volume being purchased, the range runs from 4 to 50 cents a
record. Most B2C mailing lists range from 6 to 12 cents a record plus selects.
Business lists usually have 3,000 name minimums with Consumers having 5,000
name minimum , and are lower on a cost per thousand basis.